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Mercadotecnia

Fischer de la Vega, Laura Estela

Mercadotecnia / Laura Estela Fischer de la Vega, Jorge Espejo Callado. - 4a ed. - México : McGraw-Hill Interamericana Editores, 2011 - v. : il. , 23 cm. + 1 CD-Rom 4 3/4 plg.

Incluye bibliografía, glosario e índice

ISBN: 9786071505392

Subjects--Topical Terms:
Mercadotecnia
Mercadeo
Administración de mercadeo

LC Class. No.: HF5415 / F57 2011

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