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Marketing internacional/

Cateora, Philip R.

Marketing internacional/ Philip R. Cateora, Mary C. Gilly, John L. Graham , tr. Luis Héctor Esqueda Huerta, Claudia Fuentes Zarate - 14a ed. - México : McGraw-Hill, c2010 - xxxii, 712 p. : il. ; 26 cm.

Traducción de: International marketing

Incluye índice

ISBN: 9786071502766

Subjects--Topical Terms:
Mercadeo
Comercialización

LC Class. No.: HF1416 / C38 2010

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