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Modern competitive analysis

Oster, Sharon M.,

Modern competitive analysis / Sharon M. Oster. - 3a ed. - New York : Oxford University Press, 1999 - x, 434 p. : il. ; 24 cm.

Incluye apéndice, bibliografía : (p. 375-409), glosario e índice.

ISBN: 019511941X

Subjects--Topical Terms:
Concurrencia
Competencia económica
Planificación estratégica

LC Class. No.: HD41 / O88 1999

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