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Investigacion de mercados

Zikmund William G.

Investigacion de mercados /William G. Zikmund, Barry J. Babim ; tr. Guadalupe Meza Staines ; rev. tec. Oscar Balcazar Guzman. - 9a ed. - Mèxico: ceneage learning, c2009 - XXV, 700p. : il. ; 27 cm.

Incluye indice

ISBN: 139789708300063

Subjects--Topical Terms:
Investigacion de mercados

LC Class. No.: HF5415 Z55 2007 / HF5415 Z55 2007

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