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Comportamiento del consumidor

Blackwell, Roger D.

Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; traducción Gabriel Sanchez. - 9a ed. - Mexico : Cenage Learning, 2002 - xx, 571 p. : il. ; 27 cm. - Economico Administrativo .

Incluye indice

ISBN: 9706861874

Subjects--Topical Terms:
Comportamiento del consumidor
Investigacion de mercado

LC Class. No.: HF5415.32 / B53 2002

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