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Marketing estratégico

Lambin, Jean-Jacques

Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado. - 3a ed. - Madrid : McGraw-Hill, 1995 - xxxiii, 610 p. : il. ; 23 cm.

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ISBN: 8448116119

Subjects--Topical Terms:
Comercio--Gestión de marketing
Mercadotecnia

LC Class. No.: HF5415.13 / L36 1995

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