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Marketing de los servicios

Grande Esteban, Ildefonso

Marketing de los servicios / Ildefonso Grande Esteban. - 2a ed. rev. y amp. - Madrid, España : Esic Editorial, 1999 - 361 p. ; 23 cm.

Incluye bibliografía : p. 351-361

ISBN: 8473561910

Subjects--Topical Terms:
Industrias de servicios --Mercadotecnia

LC Class. No.: HF5415.122 / G73 1999

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