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Principios de marketing

Principios de marketing / Agueda Esteban Talaya ... [et, al.]. - 1a ed. - Madrid, España : Esic Editorial, 1997 - xxv, 732 p. : il. ; 25 cm. + 1 CD ROM 4 3/4 plg.

Incluye bibliografías

ISBN: 8473561554

Subjects--Topical Terms:
Comercio--Marketing
Mercadotecnia

LC Class. No.: HF5415 / P75 1997

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