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Marketing promocional

Zorita Lloreda, Enrique

Marketing promocional / Enrique Zorita Lloreda. - 1a ed. - Madrid, España : Esic Editorial, 2000 - 162 p. : il. ; 23 cm.

ISBN: 8473562291

Subjects--Topical Terms:
Comercio--Marketing
Mercadotecnia
Publicidad

LC Class. No.: HF5438.5 HF5415 / Z67 2000

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