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Marketing : de la idea a la acción

Sallenave, Jean-Paul

Marketing : de la idea a la acción / Jean-Paul Sallenave. - 2a ed. - México : Trillas, 1999 - 530 p. : il. , 23 cm.

Incluye glosario e índices

ISBN: 9682456053

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF5415.2 / S25 1999

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