Sales management : concepts, practices, and cases

Johnson, Eugene M.

Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. - 1a ed. - New York, Ny. : McGraw-Hill, 1987 - xxi, 596 p. : il. , 23 cm. - Marketing .

Incluye glosario e índices

0070326371


Administración de ventas

HF5438.4 / J64 1987

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