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Marketing bancario : un enfoque estratégico

Barroso Castro, Carmen

Marketing bancario : un enfoque estratégico / Carmen Barroso Castro. - 1a ed. - Madrid, España : Esic Editorial, 1995 - 273 p. : il., 23 cm. - Manuales prácticos de marketing .

Incluye bibliografía : p. 257-273

Subjects--Topical Terms:
Mercadeo bancario

LC Class. No.: HG1616.M3 / B37 1995

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