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Mercadotecnia internacional /

Sandhusen, Richard L.

Mercadotecnia internacional / Richard L. Sandhusen ; tr. Ma. Elena Rosas Sánchez. - 1a. ed. - México : Grupo Patria Cultural : Continental, - 545 p. ; 23 cm.

Traducción de : International Marketing

Incluye indice

Rec. prop. esc.

ISBN: 9702402328

Subjects--Topical Terms:
Mercado de exportación

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