Curso de mercadotecnia / (Record no. 110848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190918142947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190918b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9686034609 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | M33 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdaniel, Carl |
| 240 1# - UNIFORM TITLE | |
| Uniform title | Marketing |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Curso de mercadotecnia / |
| Statement of responsibility, etc | Carl Mcdaniel ; versión en español Francisco G. Noriega. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Harla, |
| Date of publication, distribution, etc | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 916 p. : |
| Other physical details | il.; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías e índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Mercadotecnia |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Mercadotecnia |
| General subdivision | Estudio de casos |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Noriega, Francisco G., |
| Relator term | traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Edición | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades | Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades | General | 18/09/2019 | 2a ed. | Ciencias Sociales y Administrativas | HF5415 M33 1986 | BCU000008020 | 18/09/2019 | C : 1 | 1.00 | Libro |