La Comunicación en la mercadotecnia / (Record no. 110906)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00779cam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1994 mx a spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968451459X |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.125 |
| Item number | R69 1994 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rowe, Kenneth L. |
| 245 13 - TITLE STATEMENT | |
| Title | La Comunicación en la mercadotecnia / |
| Statement of responsibility, etc | Kenneth L. Rowe ; ed. Eugene L. Dorr ; tr. Ma. Elena Zavotsky E. ; rev. tec. Carlos Arevalo L. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Mcgraw-Hill, |
| Date of publication, distribution, etc | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | V111, 124 p. ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Curso técnico de mercadotecnia Mcgraw-Hill ; 3 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comunicación |
| General subdivision | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dorr, Eugene L., ed. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zavotsky E, Ma. Elena, tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arevalo L., Carlos, rev. tec. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
No items available.