MARC details
000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20191129141128.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191129t2014 mx ado|gr|||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9786071512093 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
C38 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip R. |
240 10 - UNIFORM TITLE |
Uniform title |
International marketing. |
Language of a work |
Español. |
245 10 - TITLE STATEMENT |
Title |
Marketing internacional |
Statement of responsibility, etc |
/ Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica Raúl Mejía Estañol ; traducción Gloria Padilla Sierra, Susana M. Olivares Bari, Pilar Mascaró Sacristán. |
250 ## - EDITION STATEMENT |
Edition statement |
4a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
McGraw-Hill Interamericana, |
Date of publication, distribution, etc |
2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxx, 626 p. : |
Other physical details |
il. ; |
Dimensions |
27 cm. |
500 ## - GENERAL NOTE |
General note |
traducido de la 16a. edición en inglés. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye bibliografías, glosario e índice. |
610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME |
General subdivision |
|
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Mercadeo de exportación |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Empresas internacionales |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilly, Mary C. |
Relator term |
autor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Graham, John L. |
Relator term |
autor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Padilla Sierra, Gloria, |
Relator term |
traductor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olivares Bari, Susana M., |
Relator term |
traductor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mascaró Sacristán, Pilar, |
Relator term |
traductor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mejía Estañol, Raúl, |
Relator term |
revisor técnico. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |