Marketing y publicidad subliminal : (Record no. 115549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00749cam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060825t2004 sp 000 0 spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8473563905 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivera Camino, Jaime |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing y publicidad subliminal : |
| Remainder of title | fundamentos y aplicaciones / |
| Statement of responsibility, etc | Jaime Rivera Camino, Lucía Sutil Martín. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid, España : |
| Name of publisher, distributor, etc | ESIC, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 186 p., ils. ; |
| Dimensions | 24 cm. + 1 CD-Rom 4 3/4 plg. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Libros Profesionales de Empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | PIFI 3.2 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad Subliminal |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sutil Martín, Lucía, coaut. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
No items available.