MARC details
000 -LEADER |
fixed length control field |
00972nam a22002417a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230825123340.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120110t mx ||||| |||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9786076228609 (México) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788415986676 (España) |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.16 |
Item number |
P35 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Palomares, Ricardo |
245 10 - TITLE STATEMENT |
Title |
Merchandising |
Remainder of title |
: auditoría de marketing en el punto de venta |
Statement of responsibility, etc |
/ Ricardo Palomares. |
246 14 - VARYING FORM OF TITLE |
Title proper/short title |
Merchandising |
Remainder of title |
: auditoría de marketing en el punto de venta : merchandising estrategia promoción ventas merchandisin estrategia promoción ventas merchandising estrategia |
250 ## - EDITION STATEMENT |
Edition statement |
1a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
Alfaomega Grupo Editor, |
Date of publication, distribution, etc |
2017 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Madrid, España : |
Name of publisher, distributor, etc |
Esic Editorial, |
Date of publication, distribution, etc |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
486 p. ; |
Other physical details |
il. , |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye bibliografía |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Auditoria en mercadotecnia |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Investigación de mercado |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Mercadotecnia |
General subdivision |
Evaluación |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |