Marketing (Record no. 122974)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01178nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240411093928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140807t mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701041089 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | M37 2004 |
| 240 1# - UNIFORM TITLE | |
| Uniform title | Marketing. |
| Language of a work | Español |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | / Roger A. Kerin ... [et, al.] ; traducción Rebeca Alicia Sánchez López ... [et, al.] ; revisión técnica María Estela Tena Loeza . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | McGraw Hill Interamericana Editores, |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvi, 857 p. : |
| Other physical details | il. , |
| Dimensions | 28 cm. |
| Accompanying material | + 1 CD ROM 4 3/4 plg. |
| 500 ## - GENERAL NOTE | |
| General note | traducción a la 7a ed. en inglés / 1a ed. en español.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | Incluye apéndice, glosario e índices |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harley, Steven W. |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sánchez López, Rebeca Alicia, |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blanco y Correa Magallanes, Jorge Luis |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dávila Martínez, José Francisco Javier |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tena Loeza, María Estela |
| Relator term | revisor técnico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Fuente de adquisición | Edición | Dependencia de educación superior (DES) | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Consulta | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | General | 07/12/2016 | Unidad Académica | 1a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5415 M37 2004 | BCCA000012520 | 07/12/2016 | C:1 | 980.00 | Libro |