MARC details
000 -LEADER |
fixed length control field |
01230nam a22003137a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220429134600.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180216b mx ||||| |||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9786074423396 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416.6.M6 |
Item number |
K44 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
Relator code |
autor |
240 10 - UNIFORM TITLE |
Uniform title |
Global marketing |
Language of a work |
Español |
245 10 - TITLE STATEMENT |
Title |
Marketing internacional |
Statement of responsibility, etc |
/ Warren J. Keegan, Mark C. Green ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix...[et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
5a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
Pearson Educación, |
Date of publication, distribution, etc |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 644 p. : |
Other physical details |
il. ; |
Dimensions |
27 cm. |
500 ## - GENERAL NOTE |
General note |
Incluye glosario e índices |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Mercadeo de exportación |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Comercio exterior |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Comercio internacional |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Empresas internacionales |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Green, Mark C. |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sánchez Carrión, Miguel Ángel |
Relator term |
traductor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Benassini Félix, Marcela |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Whitehouse, Matthew G. |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Garza Castillón-Cantú, Roberto |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Samperio Casco, Julia Patricia |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Galli, Carlos |
Relator term |
revisor técnico |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |