La revolución del marketing (Record no. 76450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00997nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220524132612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140808t mx |||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9684228163 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | R54 1990 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| Relator term | autor |
| 240 1# - UNIFORM TITLE | |
| Uniform title | Bottom-up marketing |
| Language of a work | Español |
| 245 13 - TITLE STATEMENT | |
| Title | La revolución del marketing |
| Remainder of title | : la táctica dicta la estrategia |
| Statement of responsibility, etc | / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo ; revisión técnica Masashi Kikuchi Yokoyama... [et, al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México, D. F. : |
| Name of publisher, distributor, etc | McGraw-Hill Interamericana, |
| Date of publication, distribution, etc | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Mercadotecnia |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Publicidad |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Narváez Rozo, Alberto |
| Relator term | traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kikuchi Yokoyama, Masashi |
| Relator term | revisor técnico |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muñoz Concha, Juan Pablo |
| Relator term | revisor técnico |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schnarch Kirberg, Alejandro |
| Relator term | revisor técnico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Fuente de adquisición | Edición | Dependencia de educación superior (DES) | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Consulta | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | General | 08/08/2014 | Dirección General de Bibliotecas Generado | 1a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5415 R54 1990 | BCCA000003136 | 16/01/2015 | C:1 | 150.00 | Libro |