MARC details
000 -LEADER |
fixed length control field |
00981nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220516133447.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220516t2000 ck ad gr|||| 00| 0 spa|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9584101048 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
J36 2000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jany Castro, José Nicolás |
245 10 - TITLE STATEMENT |
Title |
Investigación integral de mercados |
Remainder of title |
: un enfoque para el siglo XXI |
Statement of responsibility, etc |
/ José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza. |
246 10 - VARYING FORM OF TITLE |
Title proper/short title |
Investigación integral de mercados |
Remainder of title |
: un enfoque para el siglo Veintiuno |
250 ## - EDITION STATEMENT |
Edition statement |
2a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Santafé de Bogotá, Colombia : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 414 p. : |
Other physical details |
il. ; |
Dimensions |
24 cm. |
Accompanying material |
+ 1 CD-ROM 4 3/4 plg. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye bibliografía : p. 405 - 40, glosario e índice |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Negocios |
General subdivision |
Empresas de investigación de mercados |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mercadotecnia |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Mariketing |
General subdivision |
Investigación de mercados |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rosero Hinestroza, Roberto, |
Relator term |
revisor técnico. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |