MARC details
000 -LEADER |
fixed length control field |
01055nam a22002537a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20250325092549.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
t mx ||||| |||| 00| 0 spa d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9786074422870 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
H47 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hernández Garnica, Clotilde |
245 10 - TITLE STATEMENT |
Title |
Fundamentos de marketing |
Statement of responsibility, etc |
/ Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, María del Pilar Palomar Fuentes, Ma. de los Ángeles Ramos Solano. |
250 ## - EDITION STATEMENT |
Edition statement |
1a ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
México : |
Name of publisher, distributor, etc |
Pearson Educación de México, |
Date of publication, distribution, etc |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 490 p. : |
Other physical details |
il. ; |
Dimensions |
26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Incluye apéndices, bibliografías e índice |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Negocios |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Comercio |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
lemb |
Topical term or geographic name as entry element |
Mercadeo |
General subdivision |
Administración |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Maubert Viveros, Claudio Alfonso |
Relator term |
autor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Estrada, Adriana |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Palomar Fuentes, María del Pilar |
Relator term |
revisor técnico |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ramos Solano, Ma. de los Ángeles |
Relator term |
revisor técnico |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
Koha item type |
Libro |