Mercadotecnia de servicios / (Record no. 87879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150127144118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111109t mx||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968880 858X |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | L68 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher H., |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia de servicios / |
| Statement of responsibility, etc | Christopher H. lovelock ; tr. Guadalupe Meza Staines ; rev. téc. Issac Dorfsman F. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Pearson educación, |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 661 p : |
| Other physical details | il. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Tarducción de : Services Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías e índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Mercadotecnia |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Industrias de servicios |
| General subdivision | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meza Staines, Guadalupe, |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dorfsman F., Issac, |
| Relator term | rev. tec. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Edición | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | General | 27/01/2015 | 3 | Ciencias Sociales y Administrativas | HF5415 L68 1997 | BSUE000002616 | 27/01/2015 | C : 1 | Libro |