Marketing : (Record no. 88750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00774nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150219140801.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120202t mx||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701026632 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .12 .A54 |
| Item number | A74 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arellano Cueva, Rolando |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | enfoque América Latina / |
| Statement of responsibility, etc | Rolando Arellano Cueva ; rev. téc. José Luis Robles Ramírez, José I. Rojas Méndez. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México . |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 577 p. : |
| Other physical details | il. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Mercadotecnia |
| Geographic subdivision | América Latina |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | LEMB |
| Geographic name | América Latina |
| General subdivision | Comercio |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robles Ramírez, José Luis, |
| Relator term | rev. tec. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rojas Méndez, José I., |
| Relator term | rev. tec. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Edición | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | General | 19/02/2015 | 1 | Ciencias Sociales y Administrativas | HF5415 .12 .A54 A74 2005 | BSUE000002601 | 19/02/2015 | C : 1 | Libro |