MARC details
| 000 -LEADER |
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| fixed length control field |
01192nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250409144028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
t mx d gr|||| 00| 0 spa|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9701059158 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
A36 2007 |
| 240 00 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing management. |
| Language of a work |
Español |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Administración del marketing |
| Remainder of title |
: un enfoque en la toma estratégica de decisiones |
| Statement of responsibility, etc |
/ John W. Mullins,...[et al.] ; traducción Jorge Humberto Romo Muñoz, Francisco Javier Dávila Martínez ; revisión técnica Raúl Mejía Estañol. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
McGraw-Hill/Interamericana Editores, |
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 519 p. : |
| Other physical details |
il. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografías e índice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Administración |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Comercio |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
lemb |
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John W. |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larréché, Jean-Claude |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Romo Muñoz, Jorge Humberto |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dávila Martínez, Francisco Javier |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mejía Estañol, Raúl |
| Relator term |
revisor técnico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
| Koha item type |
Libro |