Kleppner publicidad (Record no. 90126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01065nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230926130753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150320b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970260642X |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | R87 2005 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | K54 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Russell, J. Thomas |
| Dates associated with a name | 1941 - |
| 240 1# - UNIFORM TITLE | |
| Uniform title | Kleppner's advertising procedure |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Kleppner publicidad |
| Statement of responsibility, etc | / J. Thomas Russell ...[et, al.] ; traducción Astrid Mues Zepeda ; revisión técnica Ivonne Raso Arcaute ...[et, al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Pearson Educación, |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 766 p. : |
| Other physical details | il., |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye glosario e índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Publicidad |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, W. Ronald |
| Dates associated with a name | 1940 - |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Whitehill King, Karen |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleppner, Otto |
| Dates associated with a name | 1899 - 1982 |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mues Zepeda, Astrid |
| Relator term | traductora |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raso Arcaute, Ivonne |
| Relator term | revisor técnico |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fuentes, Julio |
| Relator term | revisor técnico |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morales, Rosamanda |
| Relator term | revisor técnico |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Fuente de adquisición | Edición | Dependencia de educación superior (DES) | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Consulta | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | General | 20/03/2015 | Dirección General de Bibliotecas Generado | 16a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5823 R87 2005 | BCCA000005890 | 20/03/2015 | 1 | 350.00 | Libro | ||
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca del Instituto de Investigaciones Económicas y Empresariales | Biblioteca del Instituto de Investigaciones Económicas y Empresariales | General | 10/11/2015 | 16a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5823 K54 2005 | IIE000000184 | 10/11/2015 | C:1 | Libro |