Marketing global / (Record no. 94713)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896 a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150608112145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140709t sp||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8489660182 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | K44 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing global / |
| Statement of responsibility, etc | Warren Keegan ; tr. Esmé Frances Prentice, Diego Cano Soler ; rev. téc. Carlo M. Gallucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Madrid, España : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 532 p. : |
| Other physical details | il. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de : Global Marketing management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografía : p. 507-519 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye bibliografías e índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Mercado de exportación |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LEMB |
| Topical term or geographic name as entry element | Comercio exterior |
| General subdivision | Globalización |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frances Prentice, Esmé, |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cano Soler, Diego, |
| Relator term | tr. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gallucci, Carlo M., |
| Relator term | rev. tec. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Edición | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | General | 08/06/2015 | 5 | Educación y Humanidades | HF1416 K44 1997 | BSUE000002497 | 08/06/2015 | C : 1 | Libro |