Comportamiento del consumidor y marketing : (Record no. 94730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00723nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150608125407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | a060130t20022002mx a 000 0 spa u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9686356444 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 .33 .A44 |
| Item number | A74 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arellano, Rolando |
| 245 10 - TITLE STATEMENT | |
| Title | Comportamiento del consumidor y marketing : |
| Remainder of title | aplicaciones prácticas para América Latina / |
| Statement of responsibility, etc | Rolando Arellano. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | Harla, |
| Date of publication, distribution, etc | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 265 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografía : 257-265 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Comportamiento del consumidor |
| Geographic subdivision | Latinoamérica |
| Source of heading or term | LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Estudios de mercados |
| Geographic subdivision | Latinoamérica |
| Source of heading or term | LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumidores |
| Geographic subdivision | Latinoamérica |
| Source of heading or term | LEMB |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Edición | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana | General | 08/06/2015 | 1 | Ciencias Sociales y Administrativas | HF5415 .33 .A44 A74 1993 | BSUE000002496 | 08/06/2015 | C : 1 | Libro |