Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción de Leticia Esther Pineda Ayala

By: Contributor(s): Material type: TextTextPublication details: México : Person, c2007Edition: 11a edDescription: 655 p. ; 27 cmISBN:
  • 9702607701
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Traducción : Principles of marketing. 11th. ed.

Incluye bibliografías, glosario e índice.

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