La guerra del marketing / Al Ries, Jack Trout ; tr. Alfredo Salvador Díaz.
Material type: TextPublication details: México : McGraw Hill, 2006Edition: Edicion conmemorativa vigésimo aniversarioDescription: viii, 224 p. ; 25 cmISBN:- 9701058755
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Libro | Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF5415 R54 2006 (Browse shelf(Opens below)) | C:1 | Available | IIE000000303 |
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HF5415 P53 2004 Segmentación de mercados : | HF5415 P53 2004 Segmentación de mercados : | HF5415 P53 2004 Segmentación de mercados : | HF5415 R54 2006 La guerra del marketing / | HF5415 S36 1996 Financial aspects of marketing / | HF5415 S73 1996 Fundamentos de marketing | HF5415 S73 2004 Fundamentos de marketing |
Traducción de : Marketing warfare, 20th anniversary ed.
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