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Marketing internacional / Warren J. Keegan, Mark C. Green ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: México : Prentice Hall : Pearson Educación, 2009Edition: 5a edDescription: xxiv, 644 p. : il. ; 27 cmISBN:
  • 9786074423396
Uniform titles:
  • Global marketing. Español
Subject(s): LOC classification:
  • HF1416 K44 2009
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Campus Lázaro Cardenas General HF1416 K44 2009 (Browse shelf(Opens below)) 1 Available BCLC000001679
Libro Libro Biblioteca de la Facultad de Economía General HF1416 K44 2009 (Browse shelf(Opens below)) C:1 Uso interno Biblioteca BFE000015933

Incluye bibliografía, glosario e índices

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