Branding de alta tecnología : creando poder de marca dinámica del mercado / Paul Temporal y K.C. Lee ; tr., Iván Martínez Rojas.

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, c2003.Description: xi, 219 p. : ils. ; 24 cmISBN:
  • 9701040627
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Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5415.13 T46 2001 (Browse shelf(Opens below)) C:1 Available BCU000007186

Traducción de: Hi-tech hi touch branding

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PIFI 2004

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