Publicidad y comunicación integral de marca / Thomas C. OGuinn, Chris T. Allen ; tr. de Manuel Ortiz Staines.

By: Contributor(s): Material type: TextTextPublication details: México : Thomson, 2004Edition: 4a edDescription: xliv, 781p. : 27 cmISBN:
  • 97068660783
Subject(s):
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5821 O48 2006 (Browse shelf(Opens below)) C:2 Available BCU000007984
Libro Libro Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General HF5821 O48 2006 (Browse shelf(Opens below)) C:3 Available BCU000007985

Traducción de : Integrated Brand Promotion 4th. ed.,

Incluye glosario e índice

DGB

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