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Advertising : Concepts and strategies / Christopher Gilson, Harold W. Berkman.

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Material type: Text

TextPublication details: New York : Random House, 1980Description: xxx, 610 p. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades General	HF5823 G64 1980 (Browse shelf(Opens below))	C:1	Available		BCU000008012

Bibliografía: p. 587-593

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