Posicionamiento : El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; tr. Gloria Presa Ampudia ; rev. técnica Jorge Rodríguez Rodríguez

By: Contributor(s): Material type: TextTextPublication details: México : Mc Graw Hill, 1989Description: 250 p. ; 21 cmISBN:
  • 9684220022
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