Administración de mercadotecnia / Michael R. Czinkota, Massaki Kotabe ; traducción Manuel Ortíz Staines ; revisión técnica Yasmín López Taymani, Juan Caldera Noriega.

By: Contributor(s): Material type: TextTextPublication details: México : Cengage Learning, 2001Edition: 2a edDescription: xxv, 600 p. : il. : 27 cmISBN:
  • 9789706860453 (13)
  • 9706860452 (10)
Uniform titles:
  • Marketing management. Español
Subject(s): LOC classification:
  • HF5415.13  C95 2001
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Economía General HF5415.13 C95 2001 (Browse shelf(Opens below)) C:1 Uso interno Biblioteca BFE000007382

Traducción de : Marketing management

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