International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.

By: Contributor(s): Material type: Computer fileComputer fileSeries: Contributions to EconomicsPublication details: Heidelberg : Physica-Verlag HD, 2008.Description: v.: digitalISBN:
  • 9783790820300
Subject(s): LOC classification:
  • HF5415.15  B45 2008
Online resources: In: Springer eBooks
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Item type Current library Call number URL Copy number Status Notes Date due Barcode
Libro Electrónico Libro Electrónico Biblioteca Digital Colección Digital HF5415.15 B45 2008 (Browse shelf(Opens below)) Link to resource 1 Available Springer link BDIG00008195

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