Marketing : Crear y mantener clientes en un mundo de comercio-e / William G. Zikmund, Michael d´Amico ; traducción Manuel Ortiz Staines ; revisión técnica Clotilde Hernández Garnica.
Material type: TextPublication details: México : International Thomson Editores, 2002Edition: 7a edDescription: 2 v. : il. , 27 cmISBN:- 9706860967 V.1
- 9706860975 V.2
- Marketing : creating and keeping customers in an e-commerce world Español
- HF5415 Z55 2002
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Libro | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415 Z55 2002 (Browse shelf(Opens below)) | V.1 | C:1 | Consulta | BCCA000003164 | ||
Libro | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415 Z55 2002 (Browse shelf(Opens below)) | V.2 | C:2 | Available | BCCA000003165 | ||
Libro | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415 Z55 2002 (Browse shelf(Opens below)) | V.2 | C:1 | Consulta | BCCA000003169 |
Incluye apéndice, glosario e índice.
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