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Investigación de mercados / David A. Aaker, George S. Day ; Traducción Jaime Goméz Mont.

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Material type: Text

TextPublication details: México : McGraw-Hill, c1989Edition: 2a edDescription: xvi, 715 p. : il., 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.2 A33 1989 (Browse shelf(Opens below))	C:1	Available	GENERAL		BCCA000003166
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.2 A33 1989 (Browse shelf(Opens below))	C:2	Available	GENERAL		BCCA000003167

Traducción de : Marketing research

Incluye apéndice, bibliografía, glosario e índice

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