Marketing / E. Jerome McCarthy, William D. Perreault ; Traducción de María Elena Rosas Sánchez ; Revisión técnica Carlos Sedorio Martínez, Jesús Vazquez Llorens.

By: Material type: TextTextPublication details: Madrid, España : McGraw-Hill, c1997Edition: 1a edDescription: xxiii, 814 p. : il., 24 cmISBN:
  • 8448108302
Subject(s): LOC classification:
  • HF5415 M33 1997
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Traducción de : Basic marketing

Incluye glosario e índices

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