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Fundamentos de marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró, Carlos Mondragón.

By: Contributor(s): Material type: TextTextPublication details: México : Cengage Learning Editores, 2002Edition: 2a edDescription: xxi, 569 p. : il. ; 26 cmISBN:
  • 9789706862020
  • 9706862021
Uniform titles:
  • Essentials of services marketing : concepts, strategies & cases. Español
Subject(s): LOC classification:
  • HD9980.5 H64 2002
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HD9980.5 H64 2002 (Browse shelf(Opens below)) C:1 Consulta BCCA000009965
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HD9980.5 H64 2002 (Browse shelf(Opens below)) C:2 Available BCCA000009966
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HD9980.5 H64 2002 (Browse shelf(Opens below)) C:3 Available BCCA000009967
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HD9980.5 H64 2002 (Browse shelf(Opens below)) C:4 Available BCCA000002795
Libro Libro Biblioteca de la Facultad de Economía General HD9980.5 H64 2002 (Browse shelf(Opens below)) 1 Uso interno Biblioteca BFE000007243
Libro Libro Biblioteca de la Facultad de Economía General HD9980.5 H64 2002 (Browse shelf(Opens below)) 2 Available BFE000007244

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