Comportamiento del consumidor y estrategia de marketing / J. Paul Peter ; coaut. Jerry C. Olson ; tr. Jorge Luis Blanco y Correa Magallanes

By: Contributor(s): Material type: TextTextPublication details: México: McGraw-Hill, c2006Edition: 7a edDescription: xxiii, 577 p. : il. ; 27 cmISBN:
  • 9701056329
Subject(s): LOC classification:
  • HF5415.3  P48 2006
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Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Psicología General HF5415.3 P48 c2006 (Browse shelf(Opens below)) BFP000004676 1 Available BFP000004676
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HF5415.3 P48 c2006 (Browse shelf(Opens below)) C:1 Available IIE000000229

Traducción de: Consumer behavior and marketing strategy

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