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Administración de mercadotecnia / Michael R. Czinkota, Masaaki Kotabe ; traducción Manuel Ortíz Staines ; revisión técnica Yezmín López Taymani, Juan Caldera Noriega.
Material type:
TextPublication details: México : Cengage Learning Editores : International Thomson Editores, 2001Edition: 2a edDescription: xxv, 600 p. : il. ; 28 cmISBN: - 9706860452
- 9789706860453
- Marketing management. Español
- HF5415.13 C95 2001
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Biblioteca Campus Lázaro Cardenas General | HF5415.13 C95 r2008 (Browse shelf(Opens below)) | 1 | Available | BCLC000001790 | ||
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | C:1 | Consulta | BCCA000003237 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | C:2 | Available | BCCA000003238 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | C:3 | Available | BCCA000003239 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | C:4 | Available | BCCA000003240 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | C:5 | Available | BCCA000009458 | ||
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Libro
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Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | C:6 | Available | BCCA000009459 | ||
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Libro
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Biblioteca de la Facultad de Economía General | HF5415.13 C95 2001 (Browse shelf(Opens below)) | 1 | Uso interno Biblioteca | BFE000007382 |
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