Fundamentos de marketing de servicios : conceptos estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Pilar Mascaró, Carlos Mondragón
Material type: TextPublication details: Mèxico: Cengace Laerning, 2002Edition: 2a edDescription: xxi, 569 p. : il. ; 24 cmISBN:- 9789706862020
- 9706862021
- Essentials of services marketing. Concepts, strategies & cases. Español.
- HD9980.5 H64 2002
Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Libro | Biblioteca de la Facultad de Economía General | HD9980.5 H64 2002 (Browse shelf(Opens below)) | C:1 | Uso interno Biblioteca | BFE000007243 | |||
Libro | Biblioteca de la Facultad de Economía General | HD9980.5 H64 2002 (Browse shelf(Opens below)) | C:2 | Available | BFE000007244 | |||
Libro | Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HD9980.5 H64 c2002 (Browse shelf(Opens below)) | C:1 | Available | IIE000004901 | |||
Libro | Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HD9980.5 H64 c2002 (Browse shelf(Opens below)) | C:2 | Available | G.M.S. | IIE000004904 |
Browsing Biblioteca de la Facultad de Economía shelves, Shelving location: General Close shelf browser (Hides shelf browser)
Incluye índice
There are no comments on this title.
Log in to your account to post a comment.