Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler ; traductor R. Quijano R.

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Material type: Text

TextPublication details: México : Diana, 1985Edition: 1a edDescription: 867 p. : il. , 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.13 K68 r1995 (Browse shelf(Opens below))	1	Consulta	11a imp. 1995		BCCA000003128

Traducción de la 4a ed. en ingles / a la 1a ed. en español

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