Fundamentos de marketing / Gary Armstrong, Philip Kotler ; traducción Astrid Mues Zepeda ; revisión técnica María del Pilar Costal Pérez, Judith Cavazos Arroyo, Homero Aguirre Milling.

By: Contributor(s): Material type: TextTextPublication details: México : Pearson, 2013Edition: 11a edDescription: xxx, 506 [86] p. : il. ; 28 cmISBN:
  • 9786073217224
Uniform titles:
  • Marketing: An introduction. Español
Subject(s): LOC classification:
  • HF5415  A76 2013
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Holdings
Item type Current library Call number Vol info Copy number Status Notes Date due Barcode
Libro Libro Biblioteca Campus Lázaro Cardenas General HF5415 A76 c2013 (Browse shelf(Opens below)) BCE000000206 1 Consulta 11a ed. Comercio Exterior BCE000000206
Libro Libro Biblioteca Campus Lázaro Cardenas General HF5415 A76 c2013 (Browse shelf(Opens below)) BCE000000207 2 Available 11a ed. Comercio Exterior BCE000000207
Libro Libro Biblioteca Campus Lázaro Cardenas General HF5415 A76 c2013 (Browse shelf(Opens below)) BCE000000208 3 Available 11a ed. Comercio Exterior BCE000000208
Libro Libro Biblioteca de la Facultad de Economía General HF5415 A76 2013 (Browse shelf(Opens below)) C:1 Uso interno Biblioteca BFE000004513
Libro Libro Biblioteca de la Facultad de Economía General HF5415 A76 2013 (Browse shelf(Opens below)) C:2 Available BFE000004514
Libro Libro Biblioteca de la Facultad de Economía General HF5415 A76 2013 (Browse shelf(Opens below)) C:3 Available BFE000004515

Traducción de : Marketing : An introduction

Incluye apéndices, bibliografía, glosario e índices.

Rec. Fevaq.

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