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Publicidad y comunicación integral de marca / Thomas O' Guinn, Chris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: México : Cengage Learning Editores, 2007Edition: 4a edDescription: xliv, 781 p. : il., 27 cmISBN:
  • 9789706866073
Uniform titles:
  • Advertising and integrated brand promotion Español
Subject(s): LOC classification:
  • HF5821  O38 2007
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5821 O38 2007 (Browse shelf(Opens below)) C:1 Consulta BCCA000005878
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5821 O38 2007 (Browse shelf(Opens below)) C:2 Available BCCA000009365
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5821 O38 2007 (Browse shelf(Opens below)) C:3 Available BCCA000009781
Libro Libro Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General HF5821 O38 2007 (Browse shelf(Opens below)) C:4 Available BCCA000010773

Incluye glosario e índice

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