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Marketing : conceptos y estrategias / William M. Pride, O. C. Ferrel ; tr. Gloria E. Rosas Lopetegui ; rev. téc. José Nicolás Jany Castro.

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Material type: Text

TextPublication details: Santafé de Bogotá, D. C., Colombia : McGraw-Hill, 1997Edition: 9a edDescription: xxvii, 877 p. : il. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General	HF5415 P75 1997 (Browse shelf(Opens below))	C : 1	Available		BSUE000002488

Traducción de : Marketing :concepts and strategies

Incluye apéndices, bibliografias, glosario e índice

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