Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Álvarez del Blanco.

By: Contributor(s): Material type: TextTextPublication details: Bilbao : Deusto, 2005Edition: 1a edDescription: 384 p. : il. ; 23 cmISBN:
  • 8423422887
Uniform titles:
  • Brand leadership Español.
Subject(s):
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